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Michael Jordan’s luxurious 56,000-square-foot compound has sitting available on the market for almost 3 years. And it appears the basketball superstar as well as his real-estate brokers have had enough.

Price cuts have never helped. It had been listed in 2012 with a selling a cost of just about $29 million which is now down to about 50% that : $14.855 million. It had previously been at auction twice, however nobody picked it up.

The new strategy is an overwhelming promo campaign with a certain website and also Hollywood-style commercials for the real estate. The advertising materials consist of references to its prominent owner, recommending that the property is just as legendary as Jordan himself.

Only time will tell if the renewed campaign is going to drift the needle on attraction for the nine-bedroom home, that is certainly in the wealthy Chicago suburb of Highland Park, Illinois.



Jaja Moscoso

Author Jaja Moscoso

Creative Content Writer at Volfyre Digital Marketing Agency.

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